Analysis- the Anti fragile looking marketing- an organic biological（分析-反脆弱看营销u2014u2014有机生物）.doc

Analysis: the Anti fragile looking marketing: an organic biological Research papers Download News: Before let you know: strong (strong), fragile, what is meant by anti-fragile, as described below: There are a work in investment banking, human resource director of two decades working very stable, every month as expected revenue, but suddenly there was a financial crisis, he instantly unemployment, income directly to zero, and the reply The original probability is very low income, which is “fragile.” (as shown below) The taxi drivers’ income, although also with the business cycle and have high and low, but basically in the long run his income would be fairly stable, as long as he drove every day to do business, good days, bad days, the general day long-term average earnings will be free from outside influence (in addition to the war, devastating natural disasters exceptions), we call him “very strong.” (as shown below) The “anti-fragility”, what is? For me personally as an example, I was an office worker in the past 12 years, I have changed at least thirty more work (but all in the marketing field), with the times and changing trends (including of course luck), I constantly adapt and revise, keep trying and make a mistake, every error let my profession more sophisticated, more to combat the more strong, Note that this is the “strong” concept Different anti-fragility is only the ability to self-repair, recover from injuries and learn each time, becoming more resilient than before. And usually our marketing approach is very “fragile” (as shown below), we have to guess what happened next is unknown, basically your marketing planning is bullsh * t, their own subjective consciousness to guess out, even if you Good luck once good results, the next time you normally would not be so good luck. (We do not discuss “rugged” business such as oil companies, but they also lengthen the time a very fragile) This is a schematic view of the above, what we normally do