Analysis- The search for what big data can bring new ideas for the brand marketing management-（分析-寻找大数据可以为品牌营销管理u2014u2014带来新的想法）.docVIP

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Analysis- The search for what big data can bring new ideas for the brand marketing management-（分析-寻找大数据可以为品牌营销管理u2014u2014带来新的想法）.doc

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Analysis- The search for what big data can bring new ideas for the brand marketing management-（分析-寻找大数据可以为品牌营销管理u2014u2014带来新的想法）

Analysis: The search for what big data can bring new ideas for the brand marketing management? (To free download News) by the user’s search behavior on an ongoing basis decomposition and tracking, you will find the user search behavior is tracked. So, the use of search large data, what new ideas can bring brand marketing management? Here to bring you a brand catering market competition case study! Background Traditional brand marketing management faces many challenges Product homogeneity, brand competition heats up; traditional media channels is undergoing dramatic change; consumption behavior more apparent fragmentation ...... both pressure and challenge products, media or user aspects that have made corporate loyalty management and to the effectiveness of urgency. Big data search engine inherent in the endless treasures As of June 2014, China’s search engine users reached 507 million size, utilization rate was 80.3%; user search behavior is full of exploration, knowledge acquisition, free divergent characteristics. Data source: iResearch survey data Research problem Then, using a search of big data, whether brand marketing management bring new ideas? Our online ordering as an example, the target population, the process of the search platform brand choice is how the formation, explore the user’s choice whether tracked? Research purposes Research ideas Hypothesis A period of time, the user issues a search request will be affected all kinds of factors, leading to its next search / products vary Research Core Results of the study brought about this change Research content A direction: Direction Two: Case outcome Mining your core competing products, alert potential competitors A relative of the highest brand loyalty 77%; at the same time, the flow of brand A and brand inflows are brand B, and flows significantly greater than the outflow, indicating that brand loyalty is significantly higher t