Analysis- The impact of the Internet on the FMCG industry（分析-互联网在快速消费品行业的影响）.docVIP

Analysis: The impact of the Internet on the FMCG industry The rapid development of (free download news) Internet is shaking up traditional industries one after another and as a traditional industry in traditional industries, FMCG industry will be whether the Internet to subvert? Development of the Internet will bring FMCG industry What kind of impact? FMCG industry, the core of the enterprise supply chain, constitute the upstream industry to marketing From EMKT. system as the core, constitute the downstream industries. Products, channels, price, promotion, these traditional marketing elements, Under the impact of the Internet, what will change? enterprise marketing mode, the channel model will be what kind of impact the Internet? These changes, these shocks, the traditional FMCG vendor relationships will bring what kind of impact, FMCG dealers go? I, as FMCG industry practitioners, trying to interpret, deconstruct them. Limited, inadequate please Fang criticism. Internet on the FMCG industry systemic shocks The Internet is profoundly changing people’s habits. Such a change is rewriting the FMCG industry rules of the game can be said, though, and compared to other traditional industries, FMCG industry has not felt the challenge much of the Internet, But the Internet for the FMCG industry impact is comprehensive and systematic. 1. The impact of the Internet on consumer FMCG Internet impact on consumers is comprehensive. First, the expansion of the consumer Internet shopping space in the traditional way to buy, the buying behavior of consumers is limited space, while on the network, consumers can purchase products around the world (of course, you need to be able to endure the arrival of wait). The rapid development of online shopping can be, thanks to the convenience and low cost network. Internet to provide consumers with a huge, virtual market, consumers can shop around at your fingertips, quality and price, and often are able to obtain