Analysis- The so-called new media marketing（分析-所谓的新媒体营销）.docVIP

Analysis: The so-called new media marketing Research papers Download news: a word split in half, one new media, one marketing. What is new media? In fact, many people in the eyes of the new media, only a very narrow range. Concepts of new media have been proposed a decade ago, and at that time Netease, Sina has no blog, and no micro-blog, Baidu is preparing to market, Youku potatoes also not established New media in the broadest sense, refers to the content in the form of traditional media (hereinafter collectively referred to as ‘old media’) outside, in addition to newspapers and magazines, radio and television, all the usual access to the contents of the media is the new media are considered, ie Sina Such portals are the new media, such as search engine Baidu is a new media, watching videos of excellent soil Philharmonic is a new media online games is the new media, new media, television buildings, SMS APP are a variety of micro-channel new media. Is not it boring? Does the new media, including so much? NO! NO! NO! According to Baidu index data, domestic new media attention, from October 2011 until the beginning, so Xiaocao certainly know people are concerned about the micro- Bo matter, micro-channel it, these contraptions only appeared in recent years, the term child tall on another, that is social media, add the attribute, the recent popular social media (why should add attributive? Did you want me to write What a bunch of social media history?). This is the scope of this paper: the new media of social media is the new media to discuss the content of social media marketing. Since it is marketing, so, no matter what attribute to qualify, regardless of what playing tricks, it can not exist without the scope of marketing. Regardless of the means by which corporate marketing tool, and its purpose is to get more customers, and try to improve customer loyalty. So, when the fire said blog blog marketing, microblogging fire when he microbloggin