Analysis- the transformation of traditional media Eight Key words（分析-传统媒体转型的八个关键词）.docVIP

Analysis: the transformation of traditional media Eight Key words (Research papers Download News) Guo Quan in the National School of Administration Social and Cultural Department, a senior economist with the Chinese People’s University, Doctor of Management, Peking University postdoctoral. Former Southern Newspaper Media Group, deputy director of Strategic Operations (presiding), the China News Publishing amp; Media Group, Secretary of the Board and Chief Investment Advisory Department. main research areas of media transformation, media and cultural industries economic management system, policy and management. Internet technology to the media industry has brought a revolutionary impact, to date, the traditional media industry is facing a serious crisis can be expected that in the future not long period of time, the principal business of traditional media will rapidly decline, large area loss will be the norm, but in this grim situation, enterprising traditional media are actively restructuring, and its success will depend on the following eight key words. Time window. Called time window, refers to the transformation of traditional media can be used to time .2005 years ago, when the Internet media just bring substantial impact on traditional media, the traditional media is still better than a day, for the attitude of the media or the Internet fantasy integration of it or that have little effect in this attitude, they wasted the golden years of transition, while the current Internet media is subversive threat to traditional media, it is foreseeable that in the next five years so, traditional media, especially print media’s main revenue will collapse in this extremely grim backdrop, the most worrying is that even positive transformation of traditional media before success, the time window has closed! Leaders because of the traditional media are state-owned essentially taken ownership structure, and its leaders are appointed directly by the higher authoritie