Analysis- Value and privacy sided large data（支持大数据分析-价值和隐私）.docVIP

Analysis: Value and privacy sided large data (Research papers Download news) all headlines from obscurity to become the title of Edward Snowden only a few days and this also is known as “traitors” and “heroes” who opened a U.S. lead proud human rights curtain, to make the Internet through the “prism” reflects the “data” and “privacy” colors. In this divergent Rashomon, the shrouded aside political overtones to bring the outbreak of large data priceless IT industry, whether it is mine or the privacy of a black hole, let us look at everything again from another angle - Data mining gold or black gold Early in the 19th century, the “department store” Father John Wanamaker has proposed: “I invested on advertising, half are useless, but the problem is I do not know which half?” This is the classical business mode, the typical description of asymmetric supply and demand until 1998 lt;lt; gt;gt; Harvard Business Review published by Wal-Mart “diapers and beer” case, be considered more satisfactorily answered this question: placed in diapers next to the beer because of potential user shopping patterns and enhance their sales - this is not only the success of CRM data mining, but also the era of big data to create value signal. With the Internet, mobile Internet, networking and other technology continues to evolve, every aspect of people’s lives in a variety of data to be recorded without interruption: Web browsing history, social sharing content, shopping credit card records, GPS positioning information ... ... The rapid growth of the data inherent value of the business has become numerous attempts to explore the huge gold mine. Last year, Telefonica launched called “smart footprint” big data services, through data mining companies and other partners to provide directional flow of mobile data for retail customers shop location and promotions provide reference end of April this year, Alibaba to $ 586 million stake in Sina microblogging, claiming that “the two