Analysis- visual merchandising in the shop decoration use（分析-视觉陈列在商店里装饰使用）.docVIP

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Analysis- visual merchandising in the shop decoration use（分析-视觉陈列在商店里装饰使用）.doc

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Analysis- visual merchandising in the shop decoration use（分析-视觉陈列在商店里装饰使用）

Analysis: visual merchandising in the shop decoration use First, color plays a key role in the transmission of the visual image of the shop. Because there is a language of color can evoke perception of the human mind, for example, represents a passionate red, pink represents gentle and sweet, green represents freshness and vitality, so shop in determining the color theme should be consistent with product features, features or consistent with the target consumer groups if the main female fashion shop between the ages of 18-30, so more suitable for the theme color bias should choose pink, red, soft romantic color, if the main shop mobile phone, MP4 and other digital products, then blue, black or gray lines often give the customer reason, noble, calm feeling as following template for clothing is appropriate. Second, a good shop signs both ‘emotions’, letting customers ‘pleasing’ Shop sign is displayed in the top banner shop, it will usually appear at the top of each product page, is to convey store information, display the most important part of the image of the store if signs set reasonable. Both ‘emotions’ , letting customers, ‘pleasing’, will give customers a good first impression, be possible to allow customers to continue to stay in the shop in the browser, select merchandise. Conversely, it might give the customer does not feel professional, which will reduce trust customers to shop and commodities, resulting in customers not dare orders, so shop signs to really play the role to attract customers, you need to follow when setting ‘clear, beautiful, unified’ principle. straightforward it is to the main commodities with text, images clearly informed to the customer, and not too subtle or trick: beautiful mainly refers pictures, colors, text matching to be reasonable, to be consistent with the public aesthetic: a unified sign is to be consistent with the style of the entire shop. Third, reasonable classification on the one hand to facilitate customers