Analysis- The ROI of Digital Marketing Mistakes People（u2014u2014数字营销的ROI分析错误的人）.docVIP

下载本文档

5
0
约7.46千字
约 7页
2017-09-05 发布于浙江
举报
版权申诉

Analysis- The ROI of Digital Marketing Mistakes People（u2014u2014数字营销的ROI分析错误的人）.doc

1、本文档共7页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Analysis- The ROI of Digital Marketing Mistakes People（u2014u2014数字营销的ROI分析错误的人）

Analysis: The ROI of Digital Marketing Mistakes People Research papers Download news: If your job is dealing with digitization, return on investment may have been a bit tired of this question, we need to prove that our return on direct investment project where we need to show all the ads, videos, or App directly to how much or how many online sales conversion rate. However, we made a big mistake. Our hypothesis is that because you can shop online, so any running things on the Internet “should” be able to bring direct sales. Television never had this problem, because you can never enter the TV purchase, the same, billboards, radio advertising, product placement will not be such a problem. Technically speaking, the consumer from our expanded network of digital marketing platforms shopping is feasible, so we will naturally think of it as the standard for judging success, but this is where we made a mistake, and will continue to go wrong We used to think that because consumers only need to click on the page you can leave the shop, so if they do not have to buy, that is failure. seems like burn or television marketing method is “trusted”, but now nobody expects TV able to prove it, because it also can not prove anything. Gummy trailing all the way To understand this, we need to think for online shopping process. Invodo A recent study showed that 174% of consumers watch online video post may buy something, although this is a crazy, exciting numbers, but we still need calm. In fact, when we were online stimulation think something is important, it will be more inclined to buy the same brand of things all online marketing practices should put rising propensity to buy as their goal, especially those with content-driven marketing behavior to deal forcibly set at a certain point, or as indicators of success are harmful. To understand consumers’ online behavior, we must understand that we are using the correct equipment, and how we use them. Networks and sma