Category innovations breakthrough way of regional brands（类别的创新突破的区域品牌）.docVIP

Category innovations breakthrough way of regional brands In the FMCG market in China, any one category, there are dozens or even hundreds of large and small manufacturing enterprises, and the large number of production enterprises, basically only two or three well-known brands, the majority of enterprises in obscurity, unknown state. Of course, this intermediate has a certain number of regional brands, their market is mainly concentrated in one province or several provinces in a particular region has a relatively high visibility, market share to become well-known brand among the industry lea