Combat- word of mouth marketing step rule（战斗规则u2014u2014口碑营销步骤）.docVIP

Combat: word of mouth marketing step rule Free Download Center News paper: just before the end of the Fudan University School of Management and co-sponsored by the American Marketing Association’s ‘2015 Marketing Leaders Summit’, ‘International Finance’ correspondent met Wharton marketing professor at the famous University of Pennsylvania Jonah Berger (Jonah Berger). With the current global business environment, Jonah Berger told reporters that the successful conduct of ‘word of mouth marketing’ of six key factor is ‘STEPPS’, he stressed, ‘Our brand, life can use these six steps to promo