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少儿保险营销实战技巧(Marketing practical skills of children insurance)
少儿保险营销实战技巧(Marketing practical skills of children insurance)
According to statistics show that more than 16 thousand students with food poisoning, drowning, traffic accidents and other non normal death China Dutch act every year, there are 1 classes per day students because of the accident died early...... And this figure is still at an annual rate of 7%-10% increase, at the same time, the incidence of rising malignant diseases of children, children over 7 years old in Beijing city of death, malignant tumors ranked the first, especially in leukemia most, the mortality of malignant tumor accounted for 30%-40%. The cost of childrens illness often has a serious impact on the family economy, which means that childrens medical insurance has great potential.
I. The three best starting points for childrens Insurance
1. start with the parents love for their children.
Mr. Feng Zikai has a cartoon entitled cooking from the beginning to the end.. In a rolling boiling water pot, a tail eel summon the abdomen, head and tail in the water propped himself up. The artist exclaimed: initially unknown reason, so I picked up the pot, it was found that this is a larva of a belly, the mother of the eel, a fish is so, not to mention the human race? Some people say that people who do not love children can not really love human beings. It is human nature to love children. Therefore, marketing staff in developing childrens insurance market, starting from the care and protection of children from the parents of the position, to stimulate childrens love, let the parents feel your professional and love you half success.
2. start with the pressure of childrens educational expenses.
No pain, no pain, no poverty, no poverty, no education, said many parents and prospective parents. At present, the cost of education in China is very expensive. A child from birth to university graduation, only basic living expenses, education costs will spend about 100000 yuan, plus the cost of childcare, auxiliary ed
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