市场乱价处理（Market disorderly disposal）.docVIP

市场乱价处理（Market disorderly disposal） Ten, to solve the market price Wen / Wang Wenqing New product upgrades, in the face of the old market, how should we deal with the problem of disorderly market? In this paper, we will analyze the embarrassment and 10 solutions of the new product encountered in the old market, and we hope to give some inspiration to the business owners and managers. First, the three big mountains hinder market development in 1, the price is not uniform, blind to the low level; Around the large price difference, dealers eager to offer liquidity, reduce risk in the absence of other stockpile, operating experience, blind to the low-cost regional line, hope to ease the pressure transient. Recommendations: increase sales promotion, and resolutely maintain the price system, to prevent the bottom line price broken through; at the same time, strengthen the business team building, improve promotional capabilities. 2, the old and the new price system of conflict, resulting in local market sales awkward; The original price system is far lower than the new system, resulting in new policies can not be pushed, the old price increases too high, there is resistance. Recommendation: gradually increase prices, increase sales promotion and publicity, use dealer prices to raise compensation advertising costs, and gradually consolidate consumer adaptation until fully adjusted; 3, Cuanhuo, Paohuo, arbitrary price acts disrupting the market where? Root is the bad Cuanhuo phenomenon: the price difference is big, stockpile pressure, manufacturers support degree is not high, the performance of the contract degree low, dealers profit margins, malicious competitors ruined phenomenon, leading to market price chaos. Suggestion: according to these phenomena, based on personal experience, listing 10 measures, business owners and managers that suggest Enwei and reason, pulled and play, the 10 suggestions for positive guidance 5, opposite curb 5, as follows. Two, 10 strokes within s