中国果酒品牌5大困境如何化解（How to resolve the 5 difficult problems of Chinese fruit wine brands）.docVIP

中国果酒品牌5大困境如何化解（How to resolve the 5 difficult problems of Chinese fruit wine brands） In the liquor industry has been bogged down in the quagmire of marketing wars, the fruit wine market has been optimistic about the prospects. Indeed, Chinese fruit is rich in resources and diverse, Chinese wolfberry, green plum, orange, apple, litchi, longan, loquat, perversing pear, jujube and so on, is the wine of good fruit. Although so far, only a small wine wine wine, liquor, beer, after Yellow Wine, Wine, in each index of wine, its production accounted for less than 1%, sales accounted for 1.1%, accounting for 0.8% of revenue, profits accounted for 0.1%. But in the past three years, many new wine enterprises are invariably eyeing this emerging market, Ningxia red and Qi concentrated has become the two major advantages of Chinese wolfberry wine market brand, Wuliangye investment has reached 200 million yuan in Xianlin plum wine project, Fujian, Guangdong, Guangxi, Hainan, the water resources of the region have fruit richly endowed by nature. A large number of emerging enterprises in eager for a fight. When listening to the warning time. In order to avoid repeating the whole industry in many industries Chinese have swarmed, excessive development, low-level competition situation, it is necessary to seriously analyze the 5 issues of the wine market has emerged. Concerned: 5 problems have become the bottleneck of the development of Problem 1: there is no uniform production standard. Fruit wine is neither traditional wine nor red wine, yellow rice wine and health wine. Because just born, the country has not formed a unified standard, the production process, the enterprises own standards is all kinds of concepts of various product launches, dazzling, in a Chinese wolfberry wine, has been the emergence of pure wine wolfberry wine, dry wolfberry wine, wolfberry wine, Italian wine, distilled wolfberry wolfberry wine, brewing modulation wolfberry wine nearly 10 kinds of argument. Especia