中国调味品市场分析及竞争策略（Market analysis and competitive strategy of Chinese condiment market）.docVIP

中国调味品市场分析及竞争策略（Market analysis and competitive strategy of Chinese condiment market） Hunger breeds discontentment, China is a big country diet culture, long history culture of all nationalities of different eating habits and make them all kinds of spices flavor, has a unique irreplaceable influence and status of peoples dishes. With the improvement of peoples living standard and the healthy diet concept, more and more attention has been paid to condiments, playing an increasingly important role in table culture. According to the GB/T20903-2007 standard for condiment classification, condiments can be divided into edible salt, sugar, soy sauce, vinegar, monosodium glutamate and other 17 categories. 2001-2010 years, the condiment industry sales jumped from 27 billion 723 million yuan to 151 billion 622 million yuan. 2010 sales revenue ranked in all food seasoning fine molecular Industry Fifth, but the annual growth reached 32.36%, ranking third of all food fine molecular industry, which indicates that the condiment industry in China has entered a period of rapid development, and has become one of the fastest growing sub sectors in the food industry. The condiment market from unsaturated competition to the industry concentration gradually increased, the industry large enterprises began to gradually dominate the market, small and medium-sized enterprises are facing the market competition is more intense than before, the condiment industry in the booming development of the competition is also showing a trend. In this case, how to make accurate market analysis (market analysis topics)?: I. Analysis of Chinese condiment market 1, the product gradually to the middle and high-end direction According to Liu teacher Jack original training course marketing theory in the theory of 3D products, hunger breeds discontentment of the Chinese, eat good food to gradually shift direction, taste by flavor to good taste development. Condiment also shows the trend of developing toward middl