中小酒类企业赢销思辩之高端品牌并非唯一出路（Small and medium-sized enterprises of liquor marketing speculative high-end brand is not the only way）.docVIP

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中小酒类企业赢销思辩之高端品牌并非唯一出路（Small and medium-sized enterprises of liquor marketing speculative high-end brand is not the only way）.doc

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中小酒类企业赢销思辩之高端品牌并非唯一出路（Small and medium-sized enterprises of liquor marketing speculative high-end brand is not the only way）

中小酒类企业赢销思辩之高端品牌并非唯一出路（Small and medium-sized enterprises of liquor marketing speculative high-end brand is not the only way） In 2004, Chinas wine enterprises above the scale of the total output is 3464.48 million liters, of which 311.7 thousands of liters of liquor; 2005, wine enterprises above the scale of Chinas total production (excluding Yellow Wine and fruit wine) is 3822.46 million liters, of which 349.34 liquor million liters, an increase of 15%, profit of 7 billion 319 million yuan; 2006. Wine enterprises above the scale of Chinas total yield (excluding fruit liqueur) is 4571.17 million liters, of which 397.08 thousands of liters of liquor, the cumulative growth of 18.2%, a profit of 100, 2 billion yuan; in 2007, above scale enterprises in total output is 5203.51 million liters of wine (excluding fruit liqueur), an increase of 13.83%, sales revenue 293 billion 115 million yuan, an increase of 27.72%. This group of figures show that liquor began to appear warmer period, but from a long-term perspective, the liquor industrys macroeconomic development environment is still not optimistic, the future survival of liquor and strategic crisis can not be ignored. Enterprise development must conform to the national policy and market environment. It is reasonable to say that Shun Chang Chang and inverse death make sense. It is impossible for any enterprise to leave its policy and leave the market. In the past, the planned economy was produced and supplied to the market. Now the market economy must be market-oriented, otherwise it will be abandoned by the market. Beginning in the middle of 1990s, the Chinese government has adopted a series of policy arrangements aimed at promoting and supporting the financing of SMEs in order to alleviate the financing difficulties of SMEs to a certain extent. The implementation of these policies will play a positive role in promoting the development of small and medium-sized liquor enterprises. However, the competition of enterprises i