以内部文化凝练竞争优势（Refining competitive advantage with internal culture）.docVIP

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以内部文化凝练竞争优势（Refining competitive advantage with internal culture）.doc

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以内部文化凝练竞争优势（Refining competitive advantage with internal culture）

以内部文化凝练竞争优势（Refining competitive advantage with internal culture） In the worlds top 500 enterprises, almost all enterprises are carrying out diversified expansion, diversification and expansion have become the development strategy of most enterprises. However, in the diversification of the raging like a storm there are still a few enterprises at the same time, in the principle of specialization strategy, diversification strategy or from the transition to professional strategy, they may give people a feeling of heresy, but they did succeed, even than in the same industry in the diversified businesses more air. For Chinas local original pillar industries for the mobile phone industry, in the domestic mobile phone group aphasia today, is the specialization in the end, or transformation of other industries? Is free to play, or to their own third of an acre? This problem has been bothering them. Channel advantage is illusion The China mobile phone industry, the majority of enterprises in the capital, technology and management of the defects (relative to foreign enterprises) is restricting the development of enterprises is a fatal weakness, which is a common problem in the China enterprises. Diversification appears to be able to share the risk, but the diversification and expansion in the capital, technology and management conditions are not ripe extension capability of poor situation, will be greatly reduced the chances of success, an economist also pointed out that although the cross industry diversification will enable enterprises to diversify investment risks, but often just cross sectoral investment will bring greater investment risk to the enterprise. Because the cross industry investment, enterprises are often faced with the transformation of large span, can not use the original brand intangible assets, is also facing the market development risk and cross risk technology development industry, risk and talent shortage. Therefore, in a period of time, combined with t