医院服务营销战不断升级!管理（Hospital service marketing battle escalating! Management!）.docVIP

医院服务营销战不断升级!管理（Hospital service marketing battle escalating! Management!） Preface： Many people have such experience, go to the hospital in the state, is equivalent to see doctors and nurses face. Feel like they owe money. But in private hospitals, these things rarely happen, the private hospital attaches great importance to service. The doctor and nurse service attitude indirectly can be seen in their medical ethics. The hospital service, from patients into hospital door, medical guide should be patience and enthusiasm to ask patients, what need help? About the doctor? Indirect patients understand the what disease, introduce suitable patients to doctors, the meticulous service can make patients feel that the hospital is not only a place, is a place to talk to! Patience, enthusiasm, meticulous, smile is the most basic service standard of a hospital inspection! Technology advantage, brand strength, how to let the patients choose you? Patients complain constantly, hospital mediocre performance, what to do? With the fierce competition in the medical market, fierce competition for customers, the traditional smile is not enough to let the customers back, Hu suggested that hospitals only enhance customer value and quality service, to create profits, win the market. If the patient is in hospital life, service is to maintain the lifes blood. However, a problem that many hospitals have a headache is: Although played a patient is always right and all patient satisfaction with the service concept, but implementation is often aliasing service concept into the empty slogan. It can be said that all hospitals, all the market competition, the competition to the last service. Service is always can compete for things to go. For any hospital, service is not a simple strategy is not essential, but it should be up to a strategic level, so as to ensure the real implementation of the service concept, and then form a real service culture. But for ordinary hospital employees, we must solve t