十佳管理类书籍推荐（Top ten management books recommended）.docVIP

十佳管理类书籍推荐（Top ten management books recommended） Top ten management books recommended 1 marketing management (Tenth Edition) Recommend reason: to truly become world factory, Chinese enterprises need to enhance competitiveness through marketing, Chinese managers need through marketing guru Kotler this classic textbook to enhance their competitiveness. Readers comments: A marketing Bible edition, is widely used in higher global business school, has numerous aura and reputation, but these are not sufficient to show how important it is to join the market economy soon, facing the challenge of global competition of the enterprise China! Chinese entered a buyers market and profit, foreign enterprises by WTO transform in the traditional marketing mode of high technology, while domestic enterprises must not only strengthen the local advantages, but also with outside into the top 500, in which the primary weapon is grappling with the glint and flash of cold steel marketing . However, in the vast sea to find hard in China enterprises after brand war, advertising war, the price war even chunqiangshezhan, but failed to accomplish several international big winners. In the frenzied cold awakening, how many marketing knowledge and experience do we have in the knowledge age? Fortunately, Kotler has been promoted to marketing science, we need not find a star war a little spark in head broken and bleeding after. This lamp can guide us, truly understand the marketing and even the value of the enterprise, the rational analysis of market information, careful market segmentation, target market positioning and marketing strategy, the formation of look far ahead from a high plane; and the development of three-dimensional marketing decision, through the integration of resources both inside and outside the enterprise, the achievements of the marketing value albert. This book covers all the necessary marketing knowledge, but also to any other field of business management inspiration. I have a c