十佳管理书籍（Top ten management books）.docVIP

十佳管理书籍（Top ten management books） Top management books Comprehensive online voting, expert recommendation and editorial opinion, with the classic degree, industry / application degree, enterprise China application / degree and a total of four much-needed popularity index, world managers magazine and the manager of the world web site recommended ten Chinese management books announced, the list is as follows: 1, marketing management (Tenth Edition) (Philip? Kotler, Renmin University of China press, 2001 edition); 2, competitive strategy (Michael? Potter, Huaxia press 1997 edition); 3, the fifth discipline (Peter Senge?, Shanghai Sanlian Bookstore 1998 edition); 4, from good to excellent (Jim? Corinth, CITIC Press 2002 edition); 5, the seven habits of highly effective people (Stephen? Covey, Chinese Youth Press 2002 edition); 6, the power of change (John? Kurt, Huaxia press 1997 edition); 7, evergreen (Jim? Corinth, CITIC Press 2002 edition); 8, 6 Sigma (Peter S?? pan Germany, mechanical industry press 2001 edition); 9, Acer Reengineering (Stan Shih, Shanghai far east press 1996 edition); 10, fiasco (Wu Xiaobo, Zhejiang peoples publishing house, 2001 Edition) -------------------------------------------------------------------------------- 1 marketing management (Tenth Edition) Recommended reason: to truly become the world factory, China enterprises need to enhance competitiveness through marketing, Chinese managers need to through the classic textbook marketing master Kotler to enhance their competitiveness. Reader comments: A marketing Bible edition, is widely used in higher global business school, has numerous aura and reputation, but these are not sufficient to show how important it is to join the market economy soon, facing the challenge of global competition of the enterprise China! Chinese entered a buyers market and profit, foreign enterprises by WTO transform in the traditional marketing mode of high technology, while domestic enterprises must not only strengthe