婚恋网站利模式浅析.docx

**大学学年论文报告书论文题目：中国婚恋交友网站盈利模式浅析院系名称：学生姓名：专业名称：班级：时间：目录摘要ⅠABSTRACTⅡ1引言12国内婚恋网站的产生和发展13国内婚恋网站的市场需求分析24国内婚恋网站的盈利模式分析35盈利模式中遇到的瓶颈56针对瓶颈发生的对策分析56.1突出重围，树立品牌优势56.1.1确立明确的发展宗旨66.1.2提供针对专门客户群的产品和服务66.2在免费与收费间找到结合点66.3PICN原则：产品和服务的个性化66.4加大人才储备，提高团队素质77 结论7致谢9参考文献10摘要自从2003年效仿美国婚恋交友网站的成功模式,我国婚恋交友网站以雨后春笋般的速度广泛流行。它的出现冲击和挑战着传统的婚恋交友模式,巨大的市场潜力和用户规模,凸显婚恋交友网站的商业价值,形成了一类具有良好发展前景的新兴产业。婚恋交友网站,通常是指借助网络传播平台为用户提供寻找爱情、婚姻伴侣服务的一种专业性网站,它伴随着信息革命的普及,网络传播技术、安全技术和支付手段的不断进步以及网民的不断发展扩大而发展起来的。尽管中国婚恋网站的发展这样如火如荼，但是缺乏有效的盈利模式仍然是困扰他们的瓶颈，本文将根据目前国内婚恋情况的现状作出深层次剖析，并找出瓶颈产生的根本原因，并进一步探索其对策。最后,总结我国婚恋交友网站现阶段存在的问题,并尝试提出合理化意见，希望能对婚恋交友网站的研究作微薄补充。关键词：婚恋网站、盈利模式、瓶颈、对策ABSTRACTSince 2003 the United States to emulate dating websites success mode, our country marriage dating sites to the speed like bamboo shoots after a spring rain popular. It appears the impact and challenges the traditional friends love and marriage patterns, huge market potential and the size of the user, highlighting the match-making website business value, formed a kind of burgeoning industry with good prospect. Marriage dating sites, usually refers to the use of network platform to provide users looking for love, marriage partner services of a professional website, it is accompanied by the popularity of information revolution, Internet communication technology, security technology and the means of payment and the advancement of Internet users continues to grow and develop. Although the Chinese marriage site development like a raging fire, but the lack of effective profit model is still plagued by their bottleneck, this paper will be based on the current domestic marriage current situation to make deep analysis, and to find out the bottleneck of fundamental reasons, and further explore its countermeasures. Finally, summarize our country marriage dating sites present problems, and try to put forward rational suggestion. We hope to dating websites of modest supplement.Key word:Dating website. Profit pattern.Bottleneck.Countermeasure1引言这篇文章