model 4 unit 1 知识点及练习.ppt

Even if SARFT completely banned domestic TV stations from broadcasting advertisements, they could still implant advertisements 32.________ TV shows. Why can China not learn some lessons from western TV channels such as NHK or BBC? They are public channels 33.________ any advertisements. But they charge their viewers. In China, TV viewers only need to pay cable television fees, 34.________ is rather low. And TV stations make profits through broadcasting advertisements. If we can learn some lessons from western countries, 35.________ will be rather helpful to the final solution of the conflict between audience and TV stations. it into without which Ⅳ. Directions：Read the following two passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A，B，C and D．Choose the one that fits best according to the information given in the passage. A Advertisers tend to think big and perhaps this is why they’re always getting criticism. Their critics seem to resent(对……不满) them because they have a gift for self-promotion and because they have so much money to throw around. The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements