hero wine, history of the most shocking cases of liquor brand planning（英雄酒,历史上最令人震惊的白酒品牌规划）.docVIP

Hero wine, history of the most shocking cases of liquor brand planning Shen Kun [planning] due to the strong demand too much work friends, especially friends in marketing circles, for me Shen Kun use lateral thinking innovative planning liquor brand innovation particularly interested in the case, I hope I can explain in detail the programs of some general strategy. But because this program has been in a high degree of secrecy among I would not easily open. I recently with the consent of the customer, only to write such an article sentiment plan to satisfy been quietly concerned about my friend Shen Kun and lateral thinking of the platform, but it can only reveal part of the policy details! 2011 in cooperation with the National Pits 1573 Chengdu dealers, liquor marketing I had some thinking, my thinking has always focused on the drinking crowd - mature male who, at that time, I have found, whether it is white wine, or beer and wine, all the marketing, almost all consumer communication from the heart, most around the empty ‘culture’ in the issue, while beer is immersed in the ‘passion’ unable to extricate themselves. I was thinking is very simple, since every day we call ‘consumer-centric’, why we can not do business marketing it? Wine and beer from the brand name is not difficult to find in the wine business marketing initially are from the corporate self-starting, never considered the feelings of the male consumer group, in particular brand name, almost all enterprises wishful the product has not the birth of a real core consumer group for the design of wine brands. Called trillion liquor industry marketing, the most obvious flaw is a brand steeped in the culture of self-expression, the lack of direct induction of heart for men exclusive brand! Everyone knows that liquor core consumer groups are adult males, since it is an adult male, why not start from the brand name, to locate a variety of strategies are focused on adult males do? Men drink liquor ther