gsk behind the prism（葛兰素史克在棱镜）.docVIP

GSK behind the prism GlaxoSmithKline, Yeung Sum is Chinese medicine Whampoa Military Academy, Glaxo and SmithKline was one of the giants is respected, we have is one of a. Foreign investment, joint giants are perfect, gilded undefeated? behind the incident reflects GSK’s marketing and business aspects of what the police think, how to learn a lesson from the enterprise to enhance enhancement? Police think one: public crisis, why is GSK? Contac event was considered a public crisis successfully processed industry model, but it is a government in place before the transaction without making a direct result of the incident rapidly escalate. Crisis broke out, of course, need to consult with overseas headquarters layers of reporting time and period, but the first time with industry management department sincere communication and exchange with the public and the media on the circumstances of the incident were released the official brief is extremely important. burst phase without qualitative, that companies with a responsible attitude and commitment, with the active release, active communication instead of uncontrolled chaos of the various audiovisual enough to help enterprises extend public trust, maintain the image. Disaster Relief Gold 72 hours, public PR prime time should not exceed 36 hours. Sense of trust, of all brands and companies simply want to settle down, at any time can not be discarded and left behind when companies do not fully understand the events and circumstances leading media coverage of public opinion, sense of public trust in business began to falter when, within 24 hours is enough to make all the people have changed. If the business deal only bulkhead House, the home of the side of the government and the public, all kinds of speculation, all kinds of imagination will be overwhelming. enterprise itself battered seek countermeasures, the public and the outside world knew nothing, curious news media according to their perceptual judgments and ampli