ge macro case highlights the local party newspaper survival of trapped（通用宏案例突出了被困的地方党报的生存）.docVIP

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ge macro case highlights the local party newspaper survival of trapped（通用宏案例突出了被困的地方党报的生存）.doc

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ge macro case highlights the local party newspaper survival of trapped（通用宏案例突出了被困的地方党报的生存）

Ge macro case highlights the local party newspaper survival of trapped This article feed “Ge macro case” reflects the plight of the survival of the local party newspaper, mainly reflected in contradictions: utility enterprise, industrial operation difficult, lack of standardized allocation of income generation; press and propaganda at a loss. Faced many difficulties the party newspaper enjoin mechanism changes also eager matched with institutional environment, in order to extricate the survival of the storm. [Keywords] local party newspaper survival predicament Ge macro case September 23, 2011, the County Court of Nanyang, Henan Province town lt;lt; Nanyang Daily gt;gt; former editor-in-chief of Ge macro first instance verdict that bribery, corruption, three counts of destruction of the books have been set up in three concurrence of offenses punishable by Ge The macro 16 years in prison. The prosecution’s allegations are three: First, during the period from 1997 to 2010, 11 out of a total of 13 counties in Nanyang City to its offer of a bribe to buy the the party newspaper headlines, and second, from 2004 to 2009, Ge Hong cumulative share of advertising 478,000 yuan reward, destroyed accounting books. Ge the macro pleaded and appeal of this judgment, Ge macro ① originally in the national press is not famous, was dubbed “the editor-in-chief selling headlines The incident became a focus of public. Although not yet know the final outcome of the case, but this reflects a problem worthy of attention, and that is: the local party newspaper in an increasingly competitive market-oriented media environment difficult. On the one hand, as “institutions” to ensure “ eyes and ears “,” mouthpiece “function to accomplish various promotional tasks, on the other hand, in a fierce competition to be efforts to seek the source of income to maintain their own survival and development. The local party newspaper faced increasingly grim plight of survival is mainly manifest