four big brand era fall（四大品牌时代）.docVIP

Four big brand era Fall Do marketing, brand, had to face a problem that we are in the market environment, because the environment we created, rather than the environment we create. Well, now the market environment in the end is what kind of environment? What are the characteristics? Us on the road to create a brand should pay attention to what the problem? The time has come the big brands Enhance purchasing power, changing concepts, accelerate and improve the lifestyle of the pace of life, giving us the market environment has brought unprecedented change. Before the market, consumers are rational, cost-conscious, but now changed, become emotional, and become more emotional, more emphasis on design and aesthetics of. Before the market, consumers have time, you can take a look at the walk, and now changed, the shopping can not invest too much time. Before the market, consumers receive information passively, television is the mainstream, and now changed, watch TV too small, mobile phones see more and more. Before the market, there are certain boundaries that can Zhanshanweiwang, and now changed, commercial robbery that come, the competitive advantage has become more fragile. In fact, such a change, there are many, do not list them here. So, what these changes mean? The author believes that a new era is coming, the watershed of old and new commercial civilization is emerging. For such an era in the end what is the name of a good play, I think for a long time, but could not find the right words, so called ‘big brand era’ it. Because, the more so in an era of change, we need to build more Chinese companies are more strong brands to adapt to and manage this era. What ended the era of big brands? See the change, we will study the characteristics and the nature of the times, to study the rules of competition in this era of change. The author believes that the era of big brands, at least the end of the four things: A ‘generalist’ Fall. A great f