found that the growth of the luxury class opportunity（发现增长奢侈类的机会）.docVIP

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found that the growth of the luxury class opportunity（发现增长奢侈类的机会）.doc

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found that the growth of the luxury class opportunity（发现增长奢侈类的机会）

Found that the growth of the luxury class opportunity Daily consumption of each consumer category, there must be a growth opportunity for two high-end products like Deluxe, Golden of the the ordinary milk. Unfortunately, many operators and trends in this opportunity not given adequate attention. The vast majority of China’s market, all companies doing the same thing, the cost pressure, that price, product quality pull Debu open, all crowded in the low-end market space busted their ass, like the moment of the Shanxi Vinegar, therefore, more category is a mature market, the more homogeneous products and competition mode, the more high-end products in the market opportunity is emerging, and precious and now this trend has presented opportunities and, in many categories, the high-end products have to be shipped The students, in addition to high-end products in milk, frozen food in Wan Chai Ferry Pier, the virtuous young egg source, popsicles in Magnum, kiwi fruit has good Pei, drinks with the leaves ... ... What is the daily consumer goods in the high-end products? It is not a luxury, can only be considered a luxury class and it is the necessities of daily life, but in quality in the price significantly higher than ordinary products, but definitely not a luxury, its price must be heavy consumers in their daily consumption Repeated consumer can afford to buy again, and the high-end products, including their hearts are good value for money, which is almost pure luxury with a real show off, gift of the characteristics significantly different price as 600 g 2200 yuan Chen Hong mustard can only be considered speculation, is neither here that high-end, because it is only symbolic enterprise, not sales volume, not a luxury, as a side dish really do not have the luxury property. Doing high-end market has three preconditions, one category mature, not education. The market, many brands, competition is relatively high and there is no formation of oligopolies, the second i