hunan satellite tvs three attractive tender（湖南卫视的三个迷人的温柔）.docVIP

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hunan satellite tvs three attractive tender（湖南卫视的三个迷人的温柔）.doc

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hunan satellite tvs three attractive tender（湖南卫视的三个迷人的温柔）

Hunan Satellite TV’s three attractive tender November 10, 2012 Hunan TV advertising bidding scarce resources was successfully held in Changsha, after nearly two hours of intense bidding, the tender brought Hunan TV advertising accounted for 23% of night time the resources of all the flowers have subject matter Lord, the tender amounted to 25.2493 million yuan. Although the total amount of 2.52 billion tender with the day before the total 14.25 billion, or CCTV has many gaps, but this can not be ignored on the back there is a fact that the less tender, Hunan Satellite TV many of its flagship program, such as lt;lt;every day gt;gt;,lt;lt; Happy Campgt;gt; and the first launch of a new weekly radio drama, naming rights, etc. According to the advertising department, deputy director of Hunan TV introduced Jiang Zhaohui, this scarce resource bidding gratifying results, Hunan Satellite TV is only 23% out of night time advertising resources, we attract to more than $ 2.5 billion bid amount. Thus, Hunan Satellite TV for advertisers to attract as much as CCTV. But why so, Hunan Satellite TV big attraction? Attractive cover Cover the spread of power is the influence of national channels to obtain the basis for the country, is a national channel transmission power, influence and development potential of an important reference. Hunan Satellite TV, adhering to the ‘transmission diversity, depth of coverage’ of the coverage policy, is committed to ‘all media’, the ‘big platform’ construction, to create a comprehensive full-coverage media age, the whole path to achieve a wired network, telecommunications, Internet, direct satellite, etc. multi-channel, a wide range of three-dimensional coverage. In 2011, Hunan Satellite TV new contract covers the management of urban and regional total of 33, the new cable covering 20 million users now, Hunan Satellite TV has been covering the full 329 prefecture-level cities, 2,800 counties, cities, districts, more than 40,000 townships, to