enterprise network marketing, pricing strategy implementation steps（企业网络营销定价策略的实现步骤）.docVIP

Enterprise network marketing, pricing strategy implementation steps Research papers Download News: Corporate decisions in determining its price target should be based on the enterprise’s strategic objectives, market positioning and nature of the product combined with the overall online marketing mix strategies required to carry out.’s Pricing strategy Internet marketing strategy should pay attention to a few questions. 1, the price adjustment decision objective Internet marketing is facing a dynamic market environment for the realization of corporate marketing objectives established, marketing strategy should be based on changes in the market price of making timely adjustments to the goal. Currently, the online market is in the development phase and the initial stage of the incubation period, many enterprises to develop Internet marketing main purpose is to capture the market, in order to survive and develop opportunities by “only the first-line market, there is no second”, “ winner-take-all “and the impact point of view, the vast majority of companies will survive and maximize market share as a network marketing pricing objectives, and to that end have generally adopted low-cost strategy, on the one hand in order to seek to gain a foothold in the virtual marketplace land, but also to the price advantage to pursue market share leadership, these companies think that it is actually equivalent to investment, expect to move in the future will bring long-term profits, as the online market matures, the current pricing objectives will be adjusted. 2, the price elasticity analysis In network marketing, price elasticity is characterized essentially unchanged, but should be based on the characteristics of the online market analysis on price elasticity. For example, despite the theoretical analysis, network marketing, are not subject to time and space constraints, but the actual operation or by the national trade finance, sharp close, judicial and other en