entrepreneurs reading- 10 mistakes user research!（企业家阅读用户研究- 10错误!）.docVIP

Entrepreneurs reading: 10 Mistakes user research! Free paper Download Center News: With the recent Human ultimate user experience design and concept deeply rooted, user research this field before less dramatic now beginning to be more and more enterprises seriously. However, many people understand very user research simple and crude, user research methods that are often abused, the results are often misread. Ever since the ‘User studies in the end there is no use’ and ‘in the end user how to use research’ has become more and more a topic of discussion. Today to talk about it in a user study 10 errors: Myth # 1: do not respect trade rules User research in the user recruitment conditions there ‘did not participate in market research activities similar products within six months’ This. But I found that many people do not understand the meaning of this rule. Therefore, some practitioners for various reasons casually breaking this rule. Respondents received access (either qualitative or quantitative), he for product and brand awareness are affected by this activity, such as certain brands because they are mentioned is strengthening awareness. Some usage behavior of the product may also be interviews and produce change. Six months is to cognition and behavior of respondents with the passage of time and the minimum time to return to normal. In addition, there are other rules, but their situation is similar. Although there must be exceptions to every rule, but at least they should not be forgotten and ignored. Myth # 2: Do not pay attention to a representative sample size and sample For businesses, looking into the study sample to be typical or representative. This involves the question of how to eliminate the influence of other factors. Because, after all, the product is to use a group of people, and not just for respondents customization. A certain percentage of the sample size and the factors considered in the equitable distribution is