[marketing case] van cleef amp; arpels- how tall do digital marketing on the product-（梵克雅宝(营销案例),）.docVIP

[Marketing Case] Van Cleef amp; Arpels: How tall do digital marketing on the product? Free Paper Download Center News: This is a luxury jewelry watches family, named Van Cleef amp; Arpels her own digital ecosystem, such as the official website, Sina Weibo, FACEBOOK, GOOGLE +, LINKEDIN, YOUTUBE yet. These are scattered, how can a digital product to make this totally luxury brands to show their ‘charm’ mean? Social media marketing advertising company SAME SAMEbut different for Van Cleef amp; Arpels has produced an electronic book to both elegant and modern way, the soul of the jewelry full release. She is how to do it? First, look at why she choose ‘Product List’ is the starting point. Just how important luxury brochures, uncle, although men also understand this truth, which would explain why the well-known jewelry brands have celebrity endorsements, please renowned photographer, and in the latter constantly retouching ( but certainly not with the Mito Xiu Xiu). With the electronic and Social Council of the trend, the traditional paper brochures have been electronic photo album, video, APP or replace H5 page, because the latter can be set flat, and even interactive video display and other functions in one. Second, we look at Van Cleef amp; Arpels is how to do. In reading application APP originator ‘Flipboard’ on the Van Cleef amp; Arpels launched an electronic book, ultimately, 2014 Eighth global luxury creative awards (World Luxury Award) digital marketing - Art Direction Award this category electronic magazine What distinguishes it? Uncle GIF chart for you to see a few, I suggest you look carefully: Yes, four static GIF images are reflected elegance and dynamic part just to show texture and charm jewelry, look at the composition of the picture, the model’s dress and attitude, is simply an artwork. This electronic book, a unified style, through multiple perspectives products, news, endorsements, and history, and the show’s main battlefi