[case] the promise of marketing fresh- an anti-internet thinking heterogeneous electricity supplier（[例]销售新鲜的承诺u2014u2014一个anti-internet思考异构电力供应商）.docVIP

[Case] the promise of marketing fresh: an anti-Internet thinking heterogeneous electricity supplier If you have not experienced, but only as observers, it may not be a promise of fresh sexy story. Xu is a fresh fruit electricity supplier, said it is the electricity supplier, but sounded his business is simple and boring - only a fruit of this thing. Neither as spectacular as Jingdong Asia One storage base and do not have lots of money to build the cold chain logistics system, and even in many areas has become standard O2O ‘home service’ fresh promise not to do it, but rather ‘high cool’ to ask the user a little every day in the morning before the next single, the user will be allowed after 1200 and ran the store from mentioning the fruit, and 48 hours not to mention the deemed waiver. They engage in crazy from subsidies, nor advertise heavily in the capital has entered the market of fresh electricity supplier is particularly maverick. In the face of fresh electricity supplier this hard nut to crack, before obtaining $ 100 million angel round of financing, former president Liu Jiangfeng Huawei glory; Jingdong $ 70 million after the lead investor in the orchard every day, there is a well-built Amazon Fresh Museum , preferably downwind. When the bricks thrown around the capital, subsidies and red everywhere, the promise of fresh money to this very ‘Internet company’ how to look a bit like access to Brobdingnag Gulliver, as if free in the impassioned ‘mainstream’ Internet outside world, and those lines soon to be out of the fruit stand, like the Internet revolution, it seems destined to Dangdang in this drama can only supporting role. However, when the car, on-site service in many areas has long been the ‘Internet thinking’ subsidy war when armed fight to rivers of blood, but with the promise of fresh start from the university campus just nine months, the rapid expansion of the 66 line from zero Under stores, monthly sales exceeded fruit of millions, in t