[china] good sound marketing case- pervasive internet thinking(中国好声音营销案例u2014u2014无处不在的互联网思维).docVIP
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[china] good sound marketing case- pervasive internet thinking(中国好声音营销案例u2014u2014无处不在的互联网思维)
[China] good sound marketing case: pervasive Internet Thinking
Thinking about the Internet, the online version has a number of popular, either superficial or redundant chaos is complicated, but a version of the author’s identity is more: the Internet thinking ‘Magic Power’, which describes the ins and outs of the system complete Internet thinking, which set the ‘Magic’ they are: user thinking, simple thinking, the ultimate thinking, iterative thinking, traffic thinking, social thinking, thinking big data platform thinking, cross-border thinking. According to my observation, popular Chinese good sound programs and one of the ‘Magic’ seamless, the Internet is a deductive thinking.
First, the user thinking
Users thinking is the core of success thinking good voice, data from Tencent video display, good sound hits in TV broadcast 24 hours to obtain a breakthrough 120 million, followed by almost each program won the first, a well-deserved ‘ratings winner.’ Users thinking there are three rules are: get ‘Cock wire’ who in the world, selling a sense of participation and user experience first. As the king of the annual Variety entertainment good voice in the production and interpretation of the Cock wire are well versed in joy, four swivel exquisite design and mentors carefully selected so that grass root deeply immersive own hall, ‘the tall,’ Everyone in this self-proclaimed ‘ Cock wire ‘and bones that they are’ rich handsome ‘or’ white Fu-mei, ‘the era of flashy, will undoubtedly provide a good voice, or the holy soul of pleasure Kong Jian Cock wire them, and even a duck to water. Peddling sense of participation, whether it is to interact with the audience up close or use of new media micro-letter shake prize activities, or return to the peak in the PK out as being co-chair of the participants return, good sound is to put the user in a significant interaction position. Decision four instructors champion student card bits war, are based on audience voting and p
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