[ppt] real estate industry how to fun big data（(ppt)房地产业如何有趣的大数据）.docVIP

[PPT] real estate industry how to Fun Big Data (Research papers Download News), we found that the mobile Internet era, for our company, we are missing A data, which is customer data. So in 2016, including 2015, CRIC customer data to do this one in a lot of aspects of big data applications. 1. Big Data Fetch client We now run into some problems. For example, this year, housing prices rose too outrageous comparison, especially in the first half of last year. Had never been seen critically fewer people, so we think people really want to buy a house where? How can I find them? They focus on the property where? . We pay so much human and material resources, sales are not satisfactory. After leaving the customer how we can generate to connect again? The real estate industry, big data business model, simple to understand, we will use data to describe my customers what; I know the data business decisions: what kind of house to build, it is to build a small apartment or mansion? Lot decisions and so on. Re-use data to achieve precision marketing. I can not in the markets or in the crowd very noisy place to go to find my clients, so the data is very useful for precision marketing. For the wisdom of business, we will be insight into consumer behavior at the core, there are several ways. The first is the ability to buy, the second is the social impact, and the third is of interest requirements, including personal property, purchase intention. We need to collect these labels, these labels for classification, such as district distribution, media distribution, distribution of population, more detailed sub customers will be helpful for us to crawl. 2. The real estate industry Big Data Business Model Our real estate industry Big Data business model has two, one is the customer data of a precision of marketing. We need the customer data of 360 degrees, simply, I need to know my client image: his age, income, occupation, activity area, including h