cross-national study of quality brand logo（跨国研究质量的品牌标志）.docVIP

Cross-national study of quality brand logo Cross-national study of quality brand logo A cross-country study of signals of brand quality In different countries, the quality of the brand by focusing on consumer testing What are the different signs? How to help international operations of companies to better understand the relevant information to consumers based on different national markets to adjust the marketing strategy? In this paper, the eight countries and regional markets (namely Austria, Belgium, Indonesia, Russia, Singapore, Thailand, USA and Hong Kong, China to conduct research an