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Death of a living advertisement advertising - integrated media brand advertising under the Brand marketing to do not only sell their products, more importantly, to capture the hearts - and we believe the brand is impressive about the story. Occasionally saw ivy before marketing of the ‘willing to wine in 2008,’ the proposal, its spread to Johnnie Walker, for example, about the spread of integrated communication processes in reading the proposal emotionally, we often just a lot of brands - - ‘mouth about integration, the actual non-integration’, the result of a waste of company money, but al