on advertising and traditional mode of teaching modern teaching distinction（在广告和传统教学的现代教学模式的区别）.docVIP

On advertising and traditional mode of teaching modern teaching distinction Paper Keywords: teaching traditional advertising teaching of modern advertising ‘tripartite system’ of digital simulation company Abstract: Advertising is a highly practical and applied subjects, but there are the traditional advertising model of teaching will focus on teaching the theory and practice of light, a single teaching methods, outdated, teaching methods and teaching evaluation system rigidities. In view of this , author of modern advertising teaching, such as teaching hours of the ‘three-three system’ type of advertising teaching model to simulate the company advertising the teaching mode, the digital advertising teaching mode of inquiry, trying innovative advertising teaching to improve students’ ability to innovate and practical ability. With the system of social transformation and transition, the advertising industry demand for talent presents a variety of features, the application of practical talent and strong desire for very urgent, however, China’s current demand for higher education and social status of people showing different degrees of disconnection. China’s advertising education is no exception, this industry often complain - China’s current advertising education and training to no real advertising, because advertising students less able to respond to the market, can not or will not adapt to the changing social environment, ‘Graduation means that the unemployed’, or not working in this field become commonplace, so the vast majority of colleges and universities regard the advertising targeting professional development needs of the community to nurture the ‘application-oriented high-level expertise.’ Well, the training objectives of the How? and Gairuhezou the current advertising model errors and to construct teaching new advertising teaching? these problems becomes urgent. Following the author’s teaching on issues related to advertising carried out to explore,