从河北白酒看区域品牌如何打造（How to build regional brand from Hebei liquor）.docVIP

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从河北白酒看区域品牌如何打造（How to build regional brand from Hebei liquor）.doc

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从河北白酒看区域品牌如何打造（How to build regional brand from Hebei liquor）

从河北白酒看区域品牌如何打造（How to build regional brand from Hebei liquor） For the Hebei old brand Recast brilliant weapon, we must first from the Chinese liquor competition pattern about. The competition pattern of the liquor industry is divided into four levels Chinese. The first level is the competition between the various sectors. For example, Sichuan wine, expensive wine, wine, wine, Su Hui Lu wine, wine, wine, Hubei northeast Hunan wine and so on, the trend of the plate is obvious, a plate, is a brand of army. Among them, Sichuan wine, expensive wine leader, the emblem of wine, wine, wine, Lu Su Hubei wine sector forward national brand forward. Between each group army plate competition is mainly between the various regional wine category of the competition, or even between different flavor and regional culture competition. In this sense, there are distinctive characteristics of the category of plate will achieve a dominant position, such as Sichuan Luzhou wine with its pure land and the unique culture of Sichuan is the champion. The second level is the national brand, or is the competition between brands. Including the high-end wine market Mao five sword and Shuijingfang, Guo Jiao 1573; in the high-end liquor market Luzhou Lao Jiao, Jinliufu; the low-end liquor market Tuopai Liquor etc.. These products in the scope of market competition, to cover the national market; performance in the field of consumption, is the brand leader group. The three elements of focus of national brand competition focused on brand influence, scale advantage and resource monopoly power etc.. The third level, is the second tier brands, or is the expansion of the brand. For example, in recent years the limelight is very fresh the Yanghe River Fen, Xifeng, blue classic, double channel, rice flower, Zhijiang Daqu and other brands, they followed the line leading brands to carve up the market share, launched into the national movement, there are always beyond the first-line brand promotion rivals may. T