企业导入标志设计的原因和目的（Reasons and purposes of logo design for enterprises）.docVIP

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企业导入标志设计的原因和目的（Reasons and purposes of logo design for enterprises）.doc

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企业导入标志设计的原因和目的（Reasons and purposes of logo design for enterprises）

企业导入标志设计的原因和目的（Reasons and purposes of logo design for enterprises） Reasons and purposes of logo design for enterprises A lot of enterprises into the sign design purpose and reason, but a case according to the actual needs of enterprises facing, to set the logo design into the target, the implementation of logo design strategy. According to the successful example of many enterprises, the logo design motivation roughly the following aspects: (1) to change the present situation of enterprises sluggish operation, overcome the difficulties in operation, activate enterprise organizations and stimulate enterprise spirit; (two) change the outdated and backward corporate image and set up a new corporate image; (three) change the enterprise name, expand the scope of business, and realize diversification; (four) change the enterprise management policy, restructure the enterprise concept and adapt to the two pioneering needs; (five) conforming to the trend of internationalization, changing the image recognition system that can not be integrated with the international market to meet the needs of international competition; (six) introducing new market strategies, developing new products, and opening the market quickly with the help of logo design; (seven) strengthen the enterprises external publicity, public relations and promotional activities, change the strength of enterprises, but the image of the weak dissemination of the status quo, to enhance the strength of the enterprise image; (eight) to realize the reorganization of enterprises, rectify and improve the management efficiency; (nine) to eliminate the negative influence, overcome the unfavorable factors, and innovate the corporate image The basis and practice of logo design in China First, the basis of Chinese logo design Why China since late 80s, the special logo design to be concerned about the people, but also a very good development momentum? Chinese is not very accurate, not very complete introduction of the logo de