企业战略管理考试复习资料（Enterprise strategy management examination review material）.docVIP

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企业战略管理考试复习资料（Enterprise strategy management examination review material）.doc

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企业战略管理考试复习资料（Enterprise strategy management examination review material）

企业战略管理考试复习资料（Enterprise strategy management examination review material） 1, China Ping An insurance group is a Limited by Share Ltd mainly to the insurance industry, financial securities, trust, investment for the integrated financial services group. (1) what describes what is safe to live? Do you think an enterprise survival is improved to describe the place? If you use a word to describe the safety for the purpose, how do you describe? (2) in the peace mission, what the outline of business philosophy? (3) what is the enterprise vision (future) description? What is the strategic goal of the enterprise? Answer： (1) the enterprise survival Objective: the customer is responsible, service-oriented, integrity protection. Disadvantages: too general. In a nutshell: risks and pray. (2) responsible for the staff, career planning, live and work in peace; be responsible for the society, society, nation building. (3) model Chinese enterprise vision: to become a pioneer of reform and the financial services industry study, integrated financial services group in the construction of international class. Strategic objectives: striving for the worlds top 500 and 400. 2, Madian IKEA home face IKEA in Madian 15000 square meters of shops, creating 540 million yuan / year sales....... Allow the market to test the real value of the business and commercial area of Madian. (1) according to the IKEA two conditions on the site, you talk about the understanding of business strategy. (2) according to the above information about your understanding of the implementation of the strategy. Reference answer: (1) the formulation of business strategy management must locate their correct establishment, namely the target customers, IKEA is located in the traffic arteries, is the pursuit of low prices from mentioning goods and customers; their business is mainly in order to reduce the cost of property. (2) strategy is reflected by a certain combination of product and market positioning, there is no clear