企业文化使命的胜利（Corporate culture the triumph of mission）.docVIP

企业文化使命的胜利（Corporate culture the triumph of mission） Contact with many multinational companies, I found a very interesting phenomenon: these enterprises, the majority of enterprise culture is very important, a new entry staff, in addition to the corporate culture and the body of the symbiosis, even after a long time of training on cultural assimilation. They are always very proud to say that our enterprises have a very great mission, and the mission is not framed, stately hanging on the wall, or by the staff said in the mouth, but really into the employees heart was actually carried out down. “ see, every thing we do in order to accomplish this mission. ” This enterprise is the envy of people, at least most of the domestic private enterprises will be the envy of. Most of the domestic private enterprises also have a very high value of corporate culture, but they often are not proud of, but in the enterprise culture headache. The enterprise culture is the enterprise of “ jingqishen, ” no matter what type of business, just as I know, they all hope to be able to pass their own corporate culture mind carefully cultivated. However, on the one hand, this culture is with no reality whatever on the other hand, the management level, more, and add new strength to the original cultural body erosion, these enterprises have cultural indoctrination and inheritance has become a problem. Many enterprise culture contained in the essence, a corporate mission, a brand mission, accounted for much. The mission can even be said to be the core of corporate culture, is a ldquo organization; life ” heart. Unfortunately, many domestic enterprises have only “ plastic (11540, -15.00, -0.13%) of heart ”. A problem is always followed by another problem. Domestic enterprises are good at imitation, strong learning ability, which can be said to be an important part of their competitiveness. But “ copycat ” brand real fruition, in China can be said to be less and less, many have become “ Handan ”. We