企业文化观点（Corporate culture point of view）.docVIP

企业文化观点（Corporate culture point of view） The value of the enterprise culture are found, academic and business circles have written a magic weapon of enterprise culture, but the author thinks that the vast majority of enterprises did not benefit from, or not much benefit! Fundamentally, this is because due to misunderstanding of enterprise culture idea. A misunderstanding, the concept of corporate culture The enterprise culture has not played its due role, has become a pure cost activity. The main reason is that: 1, the majority of enterprises engaged in the construction of enterprise culture, is the right and fashion, rather than for and suitable, is the slogan, essence is not unique enterprise, to carry out day-to-day management activities of enterprises without help. 2, most companies believe that corporate culture is a kind of organizational culture, is a kind of spiritual contract between employee and enterprise, is a kind of help enterprise to improve employee work efficiency, thereby improving the efficiency of enterprises means. Therefore, corporate culture is not related to the enterprise and society, between the enterprise and the other legal relationship agreement or opinion. This point of view, greatly reduces the enterprise culture of strategic value. Two, the integrity of the corporate culture view The author thinks that the enterprise wants to benefit from the related activities of enterprise culture , rather than a formality, and even have the opposite effect, the need for the enterprise culture and the enterprise core business connection of enterprise culture, and enterprise leadership personality and choice of the value of the blood vessels are correct and profound understanding, and take effective measures. Discuss the corporate culture, we should proceed from the two aspects. On the one hand, the enterprise culture is the metaphysical philosophy, to the enterprise leadership play (founder) personality and brand values; on the other hand, the enterp