企业理念与营销传播（Enterprise concept and marketing communication）.docVIP

企业理念与营销传播（Enterprise concept and marketing communication） Enterprise concept and marketing communication In the competition of modern market economy, the competition among enterprises in product, quality, service and promotion is becoming more and more homogeneous. With the maturing of various industries, the competition among enterprises has gradually become the competition of the comprehensive strength of enterprises. Including the enterprises scientific and technological R D, management, brand, innovation ability, enterprise culture and so on, and the most important part is the competition of enterprise culture. One of the core of enterprise culture is the enterprise concept, the following is the concept of enterprise how to help sales and marketing to the enterprise idea sublimation height, make a point of. A corporate philosophy contains an enterprise value, which is an enterprise formed in the long-term practice of production and management, production and management of enterprise behavior, employee behavior and corporate public image problems such as general view. It is a comprehensive value system formed by enterprises for a long time. He represents a relatively stable mentality and cultural heritage. Two, enterprise philosophy includes enterprise spirit. That is, the belief and unremitting pursuit of enterprise groups in long-term production and management. He is a specific enterprise, based on its own nature, mission, purpose, era requirements and direction of development, Long term culture. It is the external expression of the enterprise value system. Three, the enterprise concept also includes enterprise ethics, that is, a kind of enterprise behavior Moral awareness and moral evaluation also include the professional ethics of employees. The relationship between enterprise concept and marketing The concept of an enterprise is, from a certain point of view, a business philosophy and the most basic marketing idea. In the process of enterprises actual devel