企业理念的构建与传播之道（The construction of enterprise concept and the way of communication）.docVIP

企业理念的构建与传播之道（The construction of enterprise concept and the way of communication） Excellent business philosophy (business philosophy topic: A: the importance of the concept of enterprise Under the condition of market economy the enterprise idea, is the concentrated reflection of group consciousness and the spirit of the enterprise formed in the process of operation, the behavior orientation and criteria to guide enterprises and employees, employees to become widely recognized and accepted as the direction of the struggle, be based on the spiritual pillar and the inherent power in the process of market competition. The success of the enterprise cannot do without its business philosophy, it exists in every field of business activities and every link, is the value system of enterprise staff consensus in other words, the corporate philosophy occupies an important position to dominate the success of the enterprise. Corporate philosophy is inseparable with the corporate culture, an enterprise to create a good corporate culture, it should be clear, positive, popular business philosophy. Two: the existing problems of corporate philosophy A lot of enterprises to enter the market economy time is not long, the market economic system is not perfect, deviate from the market requirements of some of the problems in concept, operation mechanism lag. For concrete: The idea of building a: enterprise has not yet universal, some enterprises lack of business philosophy, did not do the system specification, lack of deep thinking, not the business philosophy as a stable value system and the fundamental business philosophy to study, therefore, promote the concept of enterprise business is impossible. The two: some enterprises when refining the concept of generality than, lack of features, showing vision of corporate philosophy is not wide, level is not high, the lack of market and customers for the concept, and many provisions of the behavior of employees. Three: refining business philosop