企业社会责任管理的构想和策略（Conception and strategy of corporate social responsibility management）.docVIP

企业社会责任管理的构想和策略（Conception and strategy of corporate social responsibility management） The idea of corporate social responsibility management and strategy Abstract: in this era, the enterprise is no longer the positioning mechanism is simple profit, but also bear a lot of social responsibility, corporate social responsibility, the enterprises must go beyond the traditional concept to profit as the only goal, emphasizes on the human value in the production process, the emphasis on consumers, the environment and contribute to society. Enterprises in the profit at the same time, can better do your duty, will enable enterprises to better and more healthy forward. Key words: the content of social responsibility of strategic importance The enterprise in the production process, especially when making decisions, in addition to considering the interests of investors and the interests of the enterprise itself, but also should be appropriate to consider the enterprise has close relationship with other interest groups and the interests of the community, in addition to the benefit of their own behavior, should also consider whether there is a disadvantage impact on others, such as whether it will cause environmental pollution, environmental pollution, waste of resources etc.. First, enterprises should fulfill the social responsibility of the content (a) courtesy and honesty To ensure that the product responsibility of the lack of credibility of genuine goods at a fair price, due to various reasons is destroying the normal operation of the socialist market economy, the enterprise is not trustworthy, caused by counterfeit goods readily visible, in order to maintain the market order, protect the peoples interests, enterprises must assume the courtesy and honesty social responsibility to ensure that the products genuine goods at a fair price. (two) the scientific development The enterprise must assume responsibility for the development, improve economic development and make greater c