传统渠道的新未来信息化改造（The new future of traditional channels）.docVIP

传统渠道的新未来信息化改造（The new future of traditional channels） With the change of social information exchange mechanism and the overall improvement of management level, competition among garment enterprises will present new features and will become more intense. How can enterprises survive in the competition? How can we make the enterprise stand out in the competition in the future? For most enterprises, channel management technology, traditional management tools have been used for many years, the original technology of channel improvement is difficult, but if you focus on new information technology and new methods, should still have a large space, which is in the other FMCG channel management, has has been fully proved. At the same time, the foreign practice also shows that if a garment enterprises can use information technology, sales channels (range chart 1 channel management involved) supply chain information, logistics information, customer funds and credit information, channel marketing, channel information knowledge management information collaborative management, and help enterprises to optimize sales channels the logistics and capital flow, it will inevitably pull and channel management of other enterprises, has become the industry leader. However, information channel is not easy as you think, from the current situation of the implementation of the clothing enterprises, the channel information is still in the exploratory stage: try the traditional system of retail chain enterprises such as some, aiwang GEO system; some implementation of large software products, such as SAP, UF distribution system; some the implementation of small and medium-sized software products, such as Shanghai Bo Chun E-MAX brand distribution system of cooperation, and some even developed a custom distribution system, however, is not a recognized mature solution. Based on the status quo, how to plan the channel informatization of clothing enterprises? How should it be implemented? In order to a