佳能的中国功夫（Canons Kung Fu）.docVIP

佳能的中国功夫（Canons Kung Fu） With the Chinese digital camera market product homogeneity, competitor strength, high-end products to enhance the importance, make the competition between manufacturers from product competition experience, change the overall competition to the pre-sale, sale and customer service experience Who is the camera market continued high lucky? In the middle of the world several important camera manufacturers, 1937 by optical technology started Canon despite years old, has shown strong growth vigor. In the same China, the main business of Canon camera the way ahead, the market share reached 23%, the other competitors far behind. Support the development of Canon is what power? The three stage in the development of Canon Chinese 1989-2002 for Canon production investment stage, the core is to ensure the successful entry into the market China. Although as early as 1979, Canon began to try to enter the Chinese market, but until 1989, Canon was in Chinese into production investment stage. In 1989, Canon established a production office equipment production base in Dalian; in 1990, Canon established a production of traditional cameras, printers, scanners and other products production base in Zhuhai; the beginning of 2002, Canon officially announced in the second half in China production of digital camera; 2003, Canon Zhuhai factory started production of the entry-level digital camera. Canon provides the global market and homogeneous products to Chinese market, to ensure its technology advantage into product advantage continued in China market. At the same time, through the self production of OEM, which Canon provides high quality products to the market China. Canon digital camera from June 2000 through to 2002 Chinese imports into the market, market share reached 16.5%, second only to SONY. From 2002 to 2005 is the second stage in the development of Canon China, this stage is the construction of China sales network, Canon products covering a wide range of pos