公益广告,如何从心动到行动（How does public service advertisement move from heart to action）.docVIP

公益广告,如何从心动到行动（How does public service advertisement move from heart to action） Recently, do public service advertising enterprises in increasing in CCTV, especially in Harbin, Neptune, Zhang Yu in a series of public service advertising is most noticeable. Bid price from the past to the bombing, now more and more enterprises are concerned about public welfare, that is China enterprises from sensibility to become more rational. A boy on a skateboard picked up the peel, picked up the signs, picked the shuttlecock from the tree and turned off the tap in the light music...... From the little things around us, we can do even more.! On the one hand, the A new force suddenly rises. Haiwang Group, put a lot of hard advertising to promote product sales at CCTV, on the other hand also timely launched a series of environmental advertisements to establish a corporate image, can be described as both hands are hard to catch. While the same launched by the Neptune Group simulation games pass through the adventure of the article, then let us can not easily: along the way, the little guy has encountered fierce dogs, trap...... Finally, car exhaust fumes too horrible to look at. In the public service advertising Changyu Group, the mother of the child, the wife of her husband, the son of the mother had the same words, a wear more, dont get cold, to the end of the season faded chill still added a tinge of warmth. A large number of well-known enterprises to launch public service advertising phenomenon, so that public service advertising once again attracted attention. Public service advertising as a means of non commercial advertising, of the people, social morality education propaganda some social activities and policies, caused the attention of the whole society, empathy, sympathy and response, it is a call for social morality so that action is the highest level of public service advertising. However, in addition to the release of a few well-known enterprises from the overall level of