决胜市场,渠道先行!（In order to win the market, the channel is the first!）.docVIP

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决胜市场,渠道先行!（In order to win the market, the channel is the first!）.doc

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决胜市场,渠道先行!（In order to win the market, the channel is the first!）

决胜市场,渠道先行!（In order to win the market, the channel is the first!） The home appliance industry is one of the most mature industry in Chinese called, the competition of the home appliance industry is the most competitive industry, according to their actual combat experience, write down the channel factors the most important factors influencing the home appliance industry, focusing on the content of the ice box product channel choice in home appliance industry 1, analysis of the current situation of the home appliance sales channels The home appliance sales channels and brand relationship is like water and boat, water can carry a boat, can also capsize because of this, in recent years, the home appliance channel competition is highly valued by the brand, the home appliance sales channels are undergoing changes in turn the world upside down one or two market, dominated by the original department stores, supermarkets and home appliances professional chain stores is aided by the individual pattern evolved into the professional home appliance chain supermarkets, department stores, appliance stores individual as auxiliary pattern, the three or four class market to individual and local shop appliances franchise stores, but the various regions of the country, and according to the different degree of local economic prosperity the purchasing power of household electrical appliances and the competition level is not the same, but the overall trend of national home appliance sales channels: the traditional department stores, home appliances and individuals all over the country The electric chain supermarket neck trend of the situation, the home appliance chain stores with a strong momentum of development in the rapid expansion of the country. 2, the analysis of brand competition model Chinese appliance industry competition in the brand of the industry in the melee phase, the most competitive, the most thorough one industry, an industry is also the most mature, because of this, the