凡客微博的凡客本色管理（Where customers micro-blogs guest nature management）.docVIP

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凡客微博的凡客本色管理（Where customers micro-blogs guest nature management）.doc

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凡客微博的凡客本色管理（Where customers micro-blogs guest nature management）

凡客微博的凡客本色管理（Where customers micro-blogs guest nature management） The explosive event not great in strength and impetus, there is no formula. And soft style, there is real, natural, equal communication and interaction, this is the customer micro-blog (micro-blog special character: Where micro-blogs customer character Wen / Zhang? As the first batch of sina micro-blog users, VANCL micro-blog marketing adhere to their customer character, like NOKIA or HUAWEI, COFCO is so great in strength and impetus tend to use explosive events for all concerned, the interactive relationship between the long-term but to establish the image of fans and amiable and easy of approach. Where the principle of long-term interaction: micro-blog The era of Web2.0, the marketing companies are turning to interactive communication from one-way communication, micro-blog because of its convenient communication, real-time, low cost, and other characteristics of young users, has gradually become the mainstream communication enterprise and customer interaction platform. We attach great importance to the customer experience, because it is the online shopping business, not face-to-face interaction with customers in the store, can not directly through Baidu search to the customers thoughts and opinions, although opened the official website, blog, forum, but still lacks a direct communication platform with customers. In order to solve this problem, in 2009 launched the first micro-blog enterprise. At the beginning, where micro-blog will consciously maintain a relaxed and lively atmosphere, serious dilution of official micro-blog, just think of it as a place to share and interactive fans. We believe that the micro-blog platform is a dynamic transfer of enterprise ideological life space, emphasis on interpersonal communication, make sales service more humane, promote the enterprises, customers and employees to share and participate in. Therefore, micro-blog will never be able to simplify a product sales cha