华图的价值观管理（Figure of the value management）.docVIP

华图的价值观管理（Figure of the value management） With the growing popularity of the civil service examination, many public examination training institutions have emerged, the competition intensified. However, as the market leader, China map education The early bird catches, and quickly occupied the market, even the founder of Yi Dinghong himself on the figure of todays development speed, are unexpected. It is understood that the current figure in the civil service exam, approximately accounted for more than 50% market share. The companys current three major business: Book guidance, education, training and online education, accounting for 40% of the companys total revenue, 50% and 10%, revenue J, a long ratio of 100%, 200% and 500%, respectively. The most noteworthy is the current turnover figure 200% annual growth momentum, has become the biggest reason venture capital chasing. Establish a brand, and behind the brand is a collection of comprehensive quality. Nowadays, as more and more small and medium-sized training institutions are eliminated, educational and training institutions will be centralized and become more and more popular. Facts have proved that in the brand is king market structure, brand quality building has become the business needs. In the educational training enterprises, the New Oriental foreign language training is more successful, the business model is more standardized, but the postgraduate training field (graduate examination, training) is not standardized. This is the enterprise business model The current education and training market dazzling, figure from competition to success, the companys business model and business model must have attractions. However, this argument is not easy, a special identity, he believes that the factors of enterprise success is The reasons for the industry, no attention to the interests of teachers, corporate interests, social interests of the organic combination. Postgraduate training is not done well, that is, too much a